It's Time to Rodeo in Houston - Are you Branded?
Howdy from Rotary District 5890 where the trailriders have arrived, BBQ cookoff completed, and all animals are ready for judging and competing cowboy style! Are you branded? That is, do you wear your Rotary pin proudly during your workday and social events? The pin may draw questions from others who see you even on an elevator and you may then have an opportunity to share your Rotary story.
Applying a consistent Rotary look and voice in all of our communications is vital to strengthening our image and enhancing our reputation. “The Brand Center enables everybody to play an active role in promoting Rotary to the world,” says Alan Buddendeck, general manager and chief communication officer for Rotary International.
Here are five reasons you should use the Brand Center:
You can create your own club and district logos featuring Rotary’s masterbrand signature and see your edits in real time.
You can develop professional-looking PowerPoint presentations, press releases, and newsletters that incorporate Rotary’s visual identity. Templates can be customized as much -- or as little -- as you want.
You can find guidelines for using Rotary’s logos and answers to frequently asked questions about our new visual identity. For instance, did you know that your member pin remains unchanged? Or that free fonts are available along with the commercially licensed options?
You can upload and store the materials and logos you create for future use by creating a basket. Use the Quick Share function to email your basket and share your new materials with members.
You can download broadcast-quality public service announcements, videos, and images to help tell Rotary’s story. Choose from a variety of topics to illustrate including Join Leaders, Exchange Ideas, and Take Action -- our three organizing principles.
You can develop professional-looking PowerPoint presentations, press releases, and newsletters that incorporate Rotary’s visual identity. Templates can be customized as much -- or as little -- as you want.
You can find guidelines for using Rotary’s logos and answers to frequently asked questions about our new visual identity. For instance, did you know that your member pin remains unchanged? Or that free fonts are available along with the commercially licensed options?
You can upload and store the materials and logos you create for future use by creating a basket. Use the Quick Share function to email your basket and share your new materials with members.
You can download broadcast-quality public service announcements, videos, and images to help tell Rotary’s story. Choose from a variety of topics to illustrate including Join Leaders, Exchange Ideas, and Take Action -- our three organizing principles.
Our identity is the essence of who we are and what we do. By providing a clear and consistent image of what Rotary stands for and how we differ from other charitable organizations, we offer prospective members, donors, and other stakeholders a compelling reason to engage with us. Rotarians are:
*Responsible leaders, both socially and ethically.
*Connected with each other and our communities.
*Affect local communities on a global scale to create lasting change.
*Connected with each other and our communities.
*Affect local communities on a global scale to create lasting change.
Three core ideas help you describe Rotary to a new audience:
(1) Rotary joins leaders from all continents, cultures, and occupations.
(1) Rotary joins leaders from all continents, cultures, and occupations.
(2) Rotary exchanges ideas to help solve some of the world’s toughest problems.
(3) Rotary takes action to bring lasting change to communities around the world.
Our story hasn’t changed. But how we share it with the world is vital to our future. Through a unified Rotary look and clear and compelling voice, we are enhancing our legacy as one of the most widely recognized and respected organizations in the world.
Let it begin with you each day as you prepare for work - add your Rotary pin to your attire or wear a Rotary branded article of clothing such as a jacket, windbreaker, scarf or tie, etc. Invite the opportunity for others to ask you, "What is that pin you are wearing?" Share Rotary stories and why you have chosen to join 1.2 million others to make a difference in this world. Explore My Rotary and read more about the branding of Rotary international so that you may become aware of guidelines which will maintain respect and honor for Rotary logos.