These three core ideas may help you describe Rotary to a new audience of family, friends, business acquaintenances, or just someone you meet "on the elevator":
 
1.  Rotary joins leaders from all continents, cultures, and occupations.
2.  Rotary exchanges ideas, bringing our expertise and diverse perspectives to help solve some of the world’s toughest problems.
3.  Rotary takes action to bring lasting change to communities around the world.
 
The "elevator" speech is commonly referred to in Rotary training to emphasize that when someone asks you "What is Rotary?" you can have a good idea of how to summarize Rotary in only a minute, as if you were riding on an elevator.